Is your website not showing up for the right searches? Is it attracting the wrong traffic, or no longer reflecting what your business actually offers?
They’re common problems for an evolving business, and our B2B SEO services are designed for just these kinds of challenges.
Twogether Digital is a B2B SEO agency that helps B2B and service-based companies turn their websites into a more dependable source of qualified enquiries.
We combine commercial SEO strategy, technical improvements, expert-led content and ethical authority building to help the right organisations find you, understand your value and take the next step.
Unlike some agencies, we do not chase traffic for the sake of making a graph go up. Instead, we focus on attracting the people and businesses you genuinely want to work with.
Whether you need a one-off website optimisation sprint or longer-term support through an SEO campaign, we help you improve your visibility in a way that feels authentic to your brand and useful to your future customers.
Is our managed B2B SEO service right for your business?
Our managed B2B SEO service is designed for established B2B and service-based companies that want organic search to become a dependable source of qualified enquiries.
It is particularly well suited to businesses with complex services, longer sales cycles and enough internal expertise to contribute meaningful industry insight.
We are likely to be a good fit when:
- Your business provides a professional, technical or specialist service.
- A suitable new client has meaningful long-term value.
- Your buyers research carefully before choosing a provider.
- Several people may be involved in the purchasing decision.
- Your services require explanation, education or proof.
- You want to generate more enquiries rather than increasing traffic alone.
- Your current SEO activity feels fragmented or lacks clear commercial direction.
- You need an agency that can implement the work, not simply provide recommendations.
- You have subject-matter experts who can contribute knowledge, examples and insight.
- You are prepared to invest consistently enough for SEO improvements to build over time.
We work particularly well with established B2B SMEs, marketing managers and owner-led businesses that have moved beyond DIY marketing and now need a more structured approach to organic growth.
Our experience includes professional services, recruitment, employee benefits, engineering, inspection, commercial cleaning and other specialist sectors.
But a fully managed campaign may not be the best starting point for you. If you already have an experienced internal team that can implement the work, our SEO consultancy service may provide the strategic direction and oversight you need.
You do not just need more website traffic
You need the right type of website traffic!
This distinction matters in B2B SEO.
One relevant visit and enquiry from an established company may be worth far more than hundreds of visits from people who were never likely to buy from you.
Unfortunately, many SEO campaigns are still judged primarily by:
- How many keywords have moved.
- How much website traffic has increased.
- How many articles have been published.
- How many backlinks have been acquired.
These figures can be useful, but they do not tell you whether SEO is helping your business grow.
What should a commercially focused B2B SEO campaign consider?
Instead, a commercially focused B2B SEO campaign should also consider whether visitors match your ideal-client profile, whether organic traffic is generating enquiries and whether those enquiries are qualified enquiries.
For this to happen, your website needs to have the right information. Each page needs to support prospects as they move through a longer buying journey, as well as ensuring that all the different stakeholders involved in a B2B buying decision have their questions answered.
That is why our B2B SEO services begin with your business rather than a generic list of high-volume keywords.
There’s no point ranking for a keyword if it’s not used by the type of prospects that you want to reach.
Our SEO Campaign Packages
The exact balance of work will depend on your website, market and internal capabilities. But for your convenience, please find here three sample packages; they should help you see the kind of deliverables you can expect and the sort of price range that we charge.
Saying hello
Perfect if you:
- Want to try SEO for the first time.
- Want to get your basics in place.
- Need to make sure you’re visible online.
Includes:
- 3 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Tracking and monthly reporting
- Virtual 1-2-1 meeting
£800 per month
Catching up
Perfect if you:
- Want to close the gap on your competitors.
- Want to gain a market share.
- Want faster business growth.
Includes:
- 6 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Tracking and monthly reporting
- Virtual 1-2-1 meeting
£1700 per month
Dominating
Perfect if you:
- Want to crush the competition, quickly.
Includes:
- 10 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Digital PR (1 campaign a quarter)
- Tracking and monthly reporting
- Virtual or in-person 1-2-1 meeting
- Additional extras available – such as bespoke photography, videography and Mailchimp management as required.
£4500 per month
Contract choice
We don’t believe in tying people into long-term contracts, so we offer a range of contract lengths to suit every sensibility.
Choose from:
- 3-month
- 6-month
- 12-month
What activities may form part of your B2B SEO Campaign?
One of our managed campaigns might include the following:
Commercial and SEO strategy
We begin by connecting your SEO activity to your business priorities.
This may include:
- Discovery sessions with your team.
- Review of your services and commercial objectives.
- Ideal-client and audience analysis.
- Competitor and search-market research.
- Keyword research and intent analysis.
- Website and content-gap analysis.
- Identification of priority commercial pages.
- A staged implementation plan.
The result is not simply a list of keywords.
It is a plan showing which pages need to be improved or created, what role each page should perform and how the work supports your lead-generation goals.
Technical SEO
Technical problems can prevent even strong content from performing properly. For this reason, we always audit every website at the start of a campaign. This helps us to review the parts of your website that affect how search engines access, understand and rank it.
Depending on what we find, this may include issues around:
- Crawling and indexation.
- Canonicalisation.
- Redirects and broken links.
- Website structure.
- Internal linking.
- Page speed and performance.
- Mobile usability.
- Structured data.
- Duplicate or competing pages.
- Search Console issues.
- Migration or redesign risks.
Where appropriate, our website-development experience allows us to implement many recommendations rather than leaving you with a technical report that nobody has time to action.
Commercial page optimisation
Your most important service pages should clearly explain:
- What you offer.
- Who it is for.
- Which problems it solves.
- Why your approach is different.
- What proof you have.
- What the visitor should do next.
We optimise existing pages and plan new ones around the searches most likely to produce commercially useful enquiries.
This work may include search-intent analysis, page-role mapping, copy improvements or changing SEO titles and meta descriptions.
The aim is not to squeeze a keyword into every paragraph, it is to make each page the clearest and most useful answer for the prospect you want to reach.
Expert-led content
It’s not just your commercial service pages that require imput from your team. Informational content (such as blog content) can help prospective clients discover your business before they are ready to contact an agency or supplier. It can also demonstrate expertise, answer objections and support the pages responsible for generating enquiries.
Rather than publishing generic articles at scale like some agencies (we don’t believe that this is a sensible long-term strategy), we create content plans around genuine customer questions and commercial search journeys.
This may lead us to recommend content such as pillar pages, comparison content, process explanations, thought-leadership content and case studies.
We aim to interview the people inside your business, uncover their insight and turn it into content that reflects what your company genuinely knows.
AI may support parts of the research and drafting process, but your expertise, editorial judgement and human review remain central.
Ethical link building and digital PR
Links from other credible websites can strengthen the authority of your domain and individual pages.
However, poorly judged link building can expose your business to spam, irrelevant placements and reputational risk.
We focus on ethical authority-building activities such as:
- Relevant directories and industry platforms.
- Supplier and partner opportunities.
- Professional associations.
- Contributed expert commentary.
- Useful resources worth referencing.
- Original research or data.
- Case-study collaborations.
- Digital PR.
- Reclaiming legitimate unlinked mentions.
Our ethical approach means we do not rely on hidden link networks, automated spam or buying large batches of low-quality links. Learn more about the principles behind our ethical SEO approach, including how we create content and build authority without relying on shortcuts.
Whilst ethical link building is by its nature a slower process, the risk of search engine penalities is significantly reduced allowing for long-term sustainable growth. Learn more about how it reduces risk for you, here.
Internal linking and content structure
A strong website should make the relationship between your services, expertise and supporting content easy to understand.
We build internal links that:
- Help prospects find useful next steps.
- Show search engines which pages matter most.
- Connect relevant articles to commercial services.
- Reduce the risk of several pages competing for the same search.
- Strengthen topic clusters.
- Pass authority towards priority pages.
This is especially important for B2B websites with several related services, sectors or locations.
Measurement and reporting
We report on SEO activity clearly and honestly.
Depending on your tracking systems, we may monitor:
- Search visibility.
- Priority keyword movement.
- Organic landing-page performance.
- Website engagement.
- Enquiries from organic search.
- Conversion events.
- Lead source.
- Lead quality.
- Pipeline progress.
- Revenue attribution.
- Work completed and planned.
Not every organisation has a perfect tracking setup when we begin.
Where measurement gaps exist, we can help you improve them so that SEO performance is judged by more than traffic alone.
Who it may not be right for
Our full B2B SEO campaign is unlikely to be the best option if you are looking for a “quick fix” for your enquiry pipeline, or want to a “fast hack” to high visibility.
SEO requires meaningful investment, internal collaboration and enough time for improvements to build.
Where you already have people in-house who can implement the work, our SEO consultancy service may be a more appropriate option.
Why B2B SEO needs a different approach
The principles of search engine optimisation are broadly consistent across different types of business. However, applying those principles to a B2B company requires a deeper understanding of how business customers research and buy.
1. Your sales journey is usually longer
A consumer may see a product, compare a few options and buy it on the same day.
B2B buyers are more likely to explore several possible solutions, compare different potential providers and discuss the purchase internally.
They are highly likely to request evidence and to return to your website several times before enquiring.
Your SEO strategy therefore needs to support more than the final commercial search; it needs to help buyers at each meaningful stage of their decision.
2. More people may be involved
The person initially researching your service may not be the final decision-maker.
Your content may need to satisfy several people, including a marketing manager researching providers, a director considering commercial value and a procurement team comparing risk.
Good B2B content makes it easier for an internal advocate to understand and explain why your company should be considered.
3. Search volumes can be smaller
Many valuable B2B searches do not have enormous monthly search volumes.
But, that does not make them unimportant.
A low-volume keyword used by the right type of organisation may be much more valuable than a broad term that attracts thousands of poorly matched visitors.
We assess search opportunities based on their likely commercial relevance, not just the number displayed in a keyword tool.
4. Your expertise is part of the product
B2B prospects often need to trust your thinking before they trust your service.
Generic content rarely achieves that.
This is why we are convicted that your in-house experts needs to be part of the content creation process. Your website’s content needs to demonstrate:
- The depth of your knowledge.
- The problems you understand.
- The way you approach your work.
- The risks you help clients avoid.
- The results clients can expect.
- What makes your team different.
This is what helps you stand apart from your competitors, and stop you appearing like you just copy and paste generic content from AI tools!
Our practical guide explains in more detail what B2B SEO involves and how it supports a longer buying journey.
Our approach to B2B SEO
It's a commercial approach, as well as an ethical one.
Before deciding what you should rank for, we want to understand who you want to attract and what a genuinely valuable enquiry looks like.
There are lots of things that we will take into account before creating your compaign. These can include:
- The services you most want to grow.
- The type and size of organisation you want to reach.
- The person likely to be carrying out the search.
- The problem they are trying to solve.
- Their position in the buying journey.
- The potential value of the opportunity.
- Your current authority and competitive position.
- The knowledge and resources available inside your team.
- How enquiries are recorded, qualified and progressed.
This helps us build an SEO strategy around the future you want for the business, rather than simply increasing traffic to whatever happens to rank most easily. This does require us to talk to you at length about your business. If you want a “set and forget” SEO service, where you barely interact with your provider, we are probably not the agency for you!
Our KnowShowGrow Framework
SEO performs best when it is connected to the rest of your digital presence. That is why our work is guided by our KnowShowGrow framework.
Know your business and audience
We take time to understand what your company does, who you want to reach, why clients choose you, and what makes an enquiry commercially valuable. Without this understanding, even technically competent SEO can target the wrong opportunities.
Show your value clearly
Once people reach your website, they need to understand why they should trust you. We review whether the website communicates your positioning clearly and reflects your brand, explains complex services. We also check if it answers common objections, provides relevant proof and makes the next step easy.
Because we also work across branding, content and website design, we can identify when a ranking problem is actually being compounded by weak messaging or a poor user journey.
Grow through ethical SEO
We then build sustainable visibility through useful content, stronger commercial pages, technical improvements, and relevant internal links and ethical authority building.
The aim is long-term progress that strengthens the website as a whole.
Why work with Twogether Digital?
We focus on suitable enquiries, not vanity traffic
More traffic is not automatically better. We consider whether an SEO opportunity is likely to attract the organisations, roles and buying situations that matter to you.
You work directly with experienced practitioners
Twogether Digital is led by Hannah and John, who remain directly involved in strategy, content, design and delivery. You are not sold a service by one team and quietly passed to an inexperienced account handler. Where specialist support is used, the work follows our documented processes and is reviewed before it reaches you.
We take time to understand complex businesses
Many of our clients provide services that cannot be understood from a quick skim of their website. We are comfortable interviewing specialists, learning technical subject matter and translating it into content that prospective clients can understand.
We can connect strategy and implementation
An SEO audit is only useful when somebody implements its recommendations. Our combination of SEO, content, WordPress development, website design and brand strategy allows us to solve problems across the full website journey.
We communicate clearly
SEO includes technical concepts, but you should still understand what your agency is doing and why. We explain recommendations in plain language, report honestly and make it clear what has been completed, what has changed and what should happen next.
We do not promise what we cannot control
No agency controls Google. We will not guarantee a particular ranking position or pretend that every campaign produces instant results. We will use experience, research and evidence to improve your chances of sustainable growth while being open about uncertainty and risk.
We adapt to the capabilities inside your team
We do not insist on taking over work your employees already perform well. Where you have experienced internal writers, developers or marketers, we can provide strategy and specialist support around them. Where you need a fuller service, we can research, write, optimise, implement and report.
Experience that supports our B2B SEO approach
B2B SEO is easier to plan when an agency understands how specialist services are researched, explained and sold.
Our experience spans recruitment, employee benefits, technical inspection, commercial services and other complex B2B markets.
Although every campaign is different, the challenges often share a common pattern:
- Valuable services are difficult to explain clearly.
- Search demand is divided across services, sectors, locations and customer problems.
- The most commercially useful searches are not always the highest-volume searches.
- Expertise exists inside the business but is not reflected strongly enough on the website.
- Traffic and rankings are measured, but lead quality and pipeline impact are harder to understand.
Our work is designed to solve those problems in a structured way.
Recruitment SEO built around commercial priorities
Recruitment websites often need to serve two very different audiences: employers looking for recruitment support and candidates searching for roles.
Without a clear SEO structure, job pages and candidate-led searches can dominate visibility while the agency’s commercial services remain difficult to find.
Our work with VIQU IT has involved strengthening the website around commercially important recruitment searches, clarifying page roles and building content that supports the agency’s national positioning.
Making technical expertise easier to find
Technical and engineering businesses often possess a depth of knowledge that is not reflected clearly in their website structure.
Services may use overlapping terminology, audiences may search with different levels of technical understanding and important commercial pages may compete with broader informational content.
Our work with NDT Group has included developing clearer search pathways around non-destructive testing, inspection services, specialist methods and sector applications.
What this experience means for your campaign
We do not assume that a generic SEO template will work for every B2B business.
Our sector experience helps us identify issues such as:
- A homepage ranking for a service that deserves its own commercial page.
- An informational article outranking the page intended to generate enquiries.
- Several pages alternating for the same keyword.
- High-impression content that receives very few clicks.
- Strong traffic that attracts the wrong type of prospect.
- Valuable expertise that has not yet been turned into search content.
- Internal links that send authority away from priority services.
- Marketing language that unintentionally attracts poorly matched enquiries.
We use these insights to create a campaign around the structure, audience and commercial priorities of your business.
What does working with us look like?
1. Discovery
We begin by learning about your business, services, customers, sales process, internal team and growth priorities.
We also discuss what has already been tried, what has worked and where you feel the current website is falling short.
2. Benchmarking and research
We review your current website, organic visibility, competitors, content, technical position and tracking.
This gives us a realistic starting point and helps identify the opportunities most likely to matter.
3. Strategy and priorities
We create a practical plan that sets out which pages need to be improved, which new pages are required, which technical issues need attention and how authority can be strengthened.
What does a B2B SEO campaign cost?
The cost of B2B SEO depends on:
- The condition and size of your website.
- The competitiveness of your market.
- The number of services or sectors being targeted.
- The amount of content required.
- The technical work involved.
- Your current authority.
- The skills and capacity available in-house.
- The speed at which you want to build the campaign.
- Whether implementation is completed by us or your team.
Some businesses need a focused initial project followed by a smaller ongoing campaign.
Others need sustained support across technical SEO, content, digital PR and reporting.
We will recommend a scope based on what is required to make meaningful progress, rather than filling a package with activity that your business does not need.
For more information about why costs may differ, please read our guide on how much B2B SEO costs in the UK.
How long does B2B SEO take?
B2B SEO is a long-term growth channel rather than an instant source of leads.
Some improvements can produce movement relatively quickly, particularly when:
- A technically strong website is targeting the wrong keywords.
- Important pages are already ranking just outside the first page.
- Several pages are competing with one another.
- Search titles are failing to attract clicks.
- Existing authority is not being passed to commercial pages.
- Strong content is poorly structured or internally linked.
More competitive opportunities usually require sustained work across several months.
Rankings, traffic, enquiries and revenue also do not appear simultaneously.
A prospect may discover your business through an article, return through a commercial search several weeks later and only enquire after discussing the options internally.
We set realistic expectations based on your starting position and report on the leading indicators that show whether the campaign is moving in the right direction.
For further information on how long it can take for B2B SEO to generate enquiries, read our guide.
Managed B2B SEO or SEO consultancy?
Choose our managed B2B SEO service when:
- You need an agency to implement the work.
- You do not have enough internal SEO capacity.
- You need support across several disciplines.
- Progress has stalled because recommendations are not being actioned.
- You want ongoing delivery and accountability.
Choose our SEO consultancy service when:
- You have an internal marketing or content team.
- Your team can implement recommendations.
- You mainly need strategy, oversight or specialist advice.
- You want an expert to review plans and help prioritise work.
- You need temporary support during a busy or complex period.
Explore our flexible SEO consultancy service
Frequently Asked Questions
What is a B2B SEO agency?
A B2B SEO agency helps companies improve their organic visibility among people searching on behalf of another business.
The work may include commercial strategy, keyword research, technical SEO, content creation, service-page optimisation, internal linking, digital PR and performance measurement.
A specialist agency should also understand longer sales cycles, multiple decision-makers, lower-volume commercial searches and the importance of lead quality.
How is B2B SEO different from B2C SEO?
B2B SEO often supports a longer and more complex buying journey.
The person searching may be gathering information for colleagues rather than making an immediate purchase. The service may require detailed explanation, several stakeholders may be involved, and a single successful enquiry may have substantial value.
As a result, B2B SEO strategies frequently place greater emphasis on expertise, commercial intent, trust, decision-support content and qualified leads.
You can explore how B2B SEO differs from B2C SEO in our detailed comparison.
Do you only work with businesses in Birmingham?
No.
Twogether Digital is based in Birmingham but works with B2B clients throughout the UK. Businesses looking for broader brand, website and content support can explore our Birmingham B2B digital marketing services.
Our team operates remotely, which allows us to collaborate with clients and subject-matter experts regardless of location.
Do you specialise in a particular B2B sector?
We work particularly well with established professional, technical and service-based businesses.
Our experience includes recruitment, employee benefits, engineering, non-destructive testing, commercial cleaning and other specialist services.
We do not need to begin as experts in every detail of your industry, but we do need access to the people inside your organisation who hold that expertise.
Will you write the content?
Yes, content research and writing can be included within a managed SEO campaign.
We usually combine search research with interviews or input from your team so that the final content reflects genuine expertise rather than repeating information already available elsewhere.
Where you have strong internal writers, we can instead provide briefs, keywords, structures, editing and optimisation.
Do you use AI to create SEO content?
AI can be useful for research, planning and supporting parts of the drafting process.
However, we do not believe that unedited, generic AI content is a strong foundation for a B2B SEO campaign.
The final work should contain your expertise, examples, opinions and experience, and should be reviewed by people who understand the business and its audience.
Can you guarantee first-page rankings?
No responsible SEO agency can guarantee a specific organic ranking.
Search engines control their own results and change them regularly.
We can identify opportunities, improve your website and use proven methods to increase its ability to rank, but we will not promise an outcome that no agency fully controls.
Will we need to contribute to the campaign?
Usually, yes.
The strongest B2B SEO campaigns combine agency expertise with knowledge from inside the client’s business.
We may need access to:
- Subject-matter experts.
- Service information.
- Sales questions and objections.
- Case studies.
- Client results.
- Commercial priorities.
- Feedback and approvals.
We organise this input carefully so that your team’s time is used efficiently.
How will you measure whether the campaign is working?
We monitor visibility, priority rankings, organic landing pages, conversion events and enquiries.
Where your CRM and tracking systems allow, we also aim to understand lead quality, pipeline progress and revenue.
We will agree the most useful measures at the beginning of the campaign rather than reporting a standard set of numbers with no connection to your goals.
Can SEO work alongside PPC?
Yes.
PPC can generate immediate visibility while SEO builds a longer-term organic presence.
Paid-search data may also reveal useful information about search terms, messaging and conversion behaviour.
The right balance depends on your objectives, market, current visibility and available budget.
Build an organic channel that attracts the right businesses
You do not need more traffic for the sake of it.
You need a website that appears when suitable prospects are researching their problems, comparing their options and looking for a provider they can trust.
Our B2B SEO services combine strategy, content, technical expertise and ethical authority building to help make that happen.
We will take time to understand your business, identify the opportunities most likely to produce meaningful enquiries and create a plan your team can understand.
Discuss your B2B SEO goalsOur Framework
Our framework is simple, but it works because each part supports the next. Your brand, website, and SEO need to work together if your website is going to generate enquiries consistently.
KNOW your brand
Get clear on who you are, what makes you different, and who you want to reach.
SHOW on your website
Enjoy a modular website that reflects your brand, builds trust, answers objections, and supports conversions.
GROW with ethical SEO
Increase your long-term visibility with ethical SEO and authentic content, designed to bring the right people to your website