Process and pricing

How we do what we do.

We like to be transparent with what we do and how we do it. After all, if you are going to trust us with your business you need to know what you are getting into.

Whenever we partner with an organisation to grow their business, we walk with them through each step, making sure they understand what we are doing and why we are doing it. Having a clear process and expected outcomes is how we stay accountable to you.

The process we follow will depend on whether you:

Want a brand new website OR

Want to develop your current website OR

Want to generate more enquiries through your website. 

All our processes operate within our KnowShowGrow framework so that we can get the biggest impact possible.

Our process for building new websites

Discovery meeting. We listen to your problem and goals and identify your Northstar Metric (basically, what will success look like).

Branding & research (The Know Stage). This is the foundation, we always begin here. We work through your brand strategy in the form of our Know workshop where we create your mission, position, values, tone, and target audience. We conduct keyword research, target audience research or interviews with your team as required. 

Review – once you’re happy with the brand we move on.

Website design (The Show Stage). Our team get to work creating the designs for your site and reviewing and writing the content. We optimise your site to move people through their buying journey using strategic design and helpful persuasive copy. You get to review everything before we proceed. 

Review – once you’re happy with the designs we move on.

Website build (The Show Stage – continued). We get creating and building. All our changes happen safely on our staging server. We make sure that you get regular updates throughout the process either through our project management tool or email. 

Review – once you’re happy with the build we move on.

The project goes live. We push your project live.

Our process for developing existing websites

Discovery meeting. We listen to your problem and goals and identify your Northstar Metric (basically, what will success look like).

Deep dive & research. We conduct a thorough website audit to understand where the problems may lie and what might be done to solve them. Research might include keyword research, target audience research or interviews with your team. 

Project scope. We identify the project scope and map out the activities that need to be undertaken. Depending on the results of our deep dive, we might recommend you review your brand strategy (The Know Stage of our framework) by taking part in our Know workshop.

Website design (The Show Stage). We review your current website design and copy to ensure it is optimised to convert the website visitors we will bring to your site. It should move people through their buying journey using strategic design and helpful persuasive copy. 

Website build (The Show Stage) Our team get to work creating and building any changes required to your current website. All our changes happen safely on our staging server, meaning your website continues to operate as needed. We make sure that you get regular updates throughout the process either through our project management tool or email. 

Review. We check you’re happy with everything and then push your project live.

Our process for generating leads.

Discovery meeting. We listen to your problem and goals and identify your Northstar Metric (basically, what will success look like).

Deep dive & research. We conduct a thorough website audit to understand where the problems may lie behind your lack of enquries and what might be done to solve them. 

Research might include keyword research, target audience research or interviews with your team. 

Project scope. We identify the project scope and map out the activities that need to be undertaken. 

Depending on the results of our deep dive, we might recommend you review your brand strategy (The Know Stage of our framework) by taking part in our Know workshop

We might suggest that you need to change some areas of your website – such as the design, copy or metadata of your website – before commencing with your SEO campaign.

Website design & build (The Show Stage) Based on our suggestions we will either design and build you a new site, amend the current one or leave it as it is, as it is already optimised for the buying journey (well done you!). See the sections above regarding website development. 

We will not begin the final stage of the framework unless we are confident your brand and website are in a position for growth.

Review. We check you’re happy with everything and then push your project live. 

Ongoing SEO Campaign (The Grow Stage). Now we are sure your website is set up for conversion, we can begin the biggest, longest stage of all – the Grow stage.

This is our ongoing SEO campaign to raise awareness of your business, bring visitors to your website, warm them up, and turn them into clients.

A typical timeline if you want us to help you generate leads. 

Process Timeline

Our SEO Campaign Packages

We tailor our packages to suit your unique circumstances.

Saying hello

Perfect if you: 

  • Want to try SEO for the first time. 
  • Want to get your basics in place.
  • Need to make sure you’re visible online.

Includes:

  • 3 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
  • Strategy
  • Keyword research
  • Technical SEO as required
  • Backlink building (you will need to provide an email address for us to use)
  • Tracking and monthly reporting
  • Virtual 1-2-1 meeting

£800 per month

Catching up

Perfect if you: 

  • Want to close the gap on your competitors.
  • Want to gain a market share. 
  • Want faster business growth.

Includes:

  • 6 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
  • Strategy
  • Keyword research
  • Technical SEO as required
  • Backlink building (you will need to provide an email address for us to use)
  • Tracking and monthly reporting
  • Virtual 1-2-1 meeting

£1700 per month

Dominating

Perfect if you: 

  • Want to crush the competition, quickly.

Includes:

  • 10 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
  • Strategy
  • Keyword research
  • Technical SEO as required
  • Backlink building (you will need to provide an email address for us to use)
  • Digital PR (1 campaign a quarter)
  • Tracking and monthly reporting
  • Virtual or in-person 1-2-1 meeting
  • Additional extras available – such as bespoke photography, videography and Mailchimp management as required.

£4500 per month

Contract choice

We don’t believe in tying people into long-term contracts, so we offer a range of contract lengths to suit every sensibility. 

Choose from:

  • 3-month
  • 6-month
  • 12-month

How our SEO campaigns operate

We run our campaigns in 3-month cycles, and this is the typical cycle:

Seo Campaign Process

How long will it take?

It takes a lot of work to grow a business and it doesn't happen overnight... But you know that right?!

We will only work with clients who have a long-term growth mindset. If you are looking for a quick shortcut to riches, we are not the company for you.

There are no shortcuts to healthy business growth. It requires investment, either time or money, sometimes both!

SEO over the long term will produce an amazing return on investment, but it takes a while to get going. While we say you can see an impact within three months (our record was a week!), you won’t feel the full effect of SEO for at least 6 months depending on your level of investment and the competitiveness of your industry.

To create transparency, review our value and ensure customer engagement we require two things: occasional access to your CRM and access to the customer’s voice.

Our Framework

Our KnowShowGrow framework guarantees long-term sustainable growth for your business. Our transparent, concise plan gives you an excellent return on your investment.

KNOW your brand

Know who you are, what you’re selling & who you’re selling to

SHOW on your website

Show the benefits, build trust, answer objections & eliminate risk

GROW using seo

Optimise for search, warm up leads and grow your enquiry rate

 

MORE ABOUT OUR FRAMEWORK

See our process in action

Increased monthly turnover for the first time in 5 years

Cleaning Technique

Read More

Building a brand to generate £253K of business in 18 months.

NDT Group

Read More

Why partner with us

  • Are you tired of digital marketing companies that take your money but do not deliver results?
  • Fed up with not knowing what work is being done for you and how it helps.
  • Do you get frustrated talking to account handlers and not those actually doing the work?
  • Do you need enquiries but just don’t know where to start?

We hear you.

You need to know precisely what you are paying for, the results you are getting, and how it’s helping your business grow.

No middlemen, just you and us working together every step of the way.

  • We are a two person team with the skillset of a multi-disciplined agency.
  • You work directly with us as we apply our framework to your business, walking with you every step of the way.
  • Our agency is fully remote, meaning you pay for the work, not a fancy office.
  • No fluff, no jargon, fully transparent, results driven.
  • We work with you as your partners to grow your business. Your success is our reward.

What our clients say

YouTube video
YouTube video
YouTube video

Get your Free website audit

Request a free review of your website worth £400. We’ll reveal opportunities to increase website traffic and conversions that lead to more enquiries.

Get my free website review