Your buyers are no longer only searching on Google.
They’re asking ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews to explain their options, compare suppliers, answer questions and suggest businesses they should consider.
That means your website needs to do more than rank in search results. It needs to be clear, trustworthy and easy for AI-powered search engines and large language models to understand.
Our generative engine optimisation service helps B2B and service-based businesses improve their visibility across AI search, traditional search and answer engines, without shortcuts, spam or gimmicks.
We help you build the right foundations so that when people ask AI tools about your services, your business has a better chance of being understood, trusted and referenced.
What is Generative Engine Optimisation?
Generative Engine Optimisation, often shortened to GEO (but also confusingly sometimes called AEO, LLM Optimisation or AI SEO), is the process of improving your website, content and wider online presence so that AI-powered search engines can better understand, summarise and reference your business.
Traditional SEO focuses on helping your website appear in search engine results pages.
GEO focuses on helping your business appear in AI-generated answers.
That might include visibility in Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude and other large language model search tools.
GEO does not replace SEO. It builds on it.
The same things that make your website useful for search engines (strong content, technical clarity, authority, trust and relevance) also help AI systems understand who you are, what you do and whether you’re worth mentioning.
GEO packages
Every business is different, so these packages act as a guide. We tailor the work depending on your website, your market, your competition and your existing SEO foundations.
GEO Visibility Audit
Perfect if you:
- Want to understand whether your business appears in AI search.
- Want to prepare for AI search.
- Want to see how competitors are being referenced by AI tools.
Includes:
- AI visibility review across agreed platforms.
- Prompt testing for relevant services and buying questions.
- Competitor benchmark.
- Website AI-readiness review.
- Content gap analysis.
- Technical GEO review.
- Authority and trust signal review.
- Walkthrough call.
Investment: £950 +VAT
GEO 90-Day Action Plan
Perfect if you:
- Need a clear action plan before committing to ongoing support.
- Want to understand whether your business appears in AI search.
- Want to prepare for AI search.
- Want to see how competitors are being referenced by AI tools.
Includes:
- Everything in the GEO Visibility Audit.
- 90-day action plan.
- AI search content recommendations.
- Measurement baseline for future tracking.
Investment: £1,750 +VAT
GEO Foundation Sprint
Perfect if you:
- Want to improve your AI search foundations quickly.
- Have key service pages that need strengthening.
- Want to make your website clearer for both people and AI tools.
- Need practical improvements, not just a report.
Includes:
- Everything in the GEO Visibility Audit.
- 90-day action plan.
- Optimisation of key service pages (up to 12 pages).
- FAQ and answer-led content improvements.
- Schema and structured data recommendations.
- Internal linking improvements (up to 3 topic clusters).
- Entity and brand signal improvements.
- AI search content recommendations.
- Measurement baseline for future tracking.
Investment: £3,350 +VAT
GEO Growth Retainer
Perfect if you:
- Want ongoing GEO and SEO support.
- Need to build long-term visibility across search and AI platforms.
- Want regular content improvements.
- Want to close the gap on competitors.
Includes:
- Monthly AI search visibility monitoring.
- Prompt and competitor tracking.
- GEO-led content strategy.
- 2 pieces of content or key page updates per month.
- Technical SEO and GEO improvements as required.
- Schema and structured data improvements.
- Authority-building recommendations.
- Monthly reporting.
- Monthly strategy call.
Investment: £1,700 per month +VAT
GEO Authority Retainer
Perfect if you:
- Operate in a competitive B2B market.
- Want to become a recognised voice in your sector.
- Need stronger authority, trust and third-party visibility.
- Want SEO, GEO, content and digital PR working together.
Includes:
- Everything in the GEO Growth Retainer.
- 4 pieces of content or key page updates per month.
- Topic cluster planning.
- Digital PR and authority-building activity.
- Review/profile/directory optimisation.
- Fortnightly or monthly strategy support.
Investment: £3,500 per month +VAT
GEO Consultation
Perfect if you:
- Have in-house capacity for content creation, link building and Digital PR.
- Want the insight and support, but don’t have the budget for a full retainer.
Includes:
- Monthly reporting.
- Monthly strategy support (online, or in-person if local).
- Tracking.
Investment:£450 a month +VAT
Ethical GEO that’s built for long-term growth
AI search is still evolving quickly, and there are already plenty of people promising quick wins, guaranteed citations and secret hacks. That is not how we work.
As with our ethical SEO service, our approach to AI search optimisation is focused on long-term, sustainable visibility. We do not use spam tactics, fake authority, mass-produced AI content or shortcuts that could damage your brand later.
Instead, we help you build the kind of online presence that deserves to be found. That means:
No spam
We do not create low-quality pages, stuff keywords into content or use manipulative tactics to try to trick search engines or AI tools.
Human-created content
We may use AI to support research, structure or planning, but your content is created, reviewed and refined by real people. We want your expertise, opinions and experience to come through clearly.
Real authority
We focus on genuine trust signals, useful content, clear messaging, strong website structure and relevant third-party visibility.
Why AI search matters for B2B businesses
B2B buyers are using AI tools to research problems, compare options and make sense of complicated buying decisions.
They might ask:
- “What should I look for in an employee benefits provider?”
- “Who are the best recruitment agencies for tech roles?”
- “What is the difference between outsourced marketing and hiring in-house?”
- “Which companies provide SEO services for B2B businesses?”
- “What questions should I ask before choosing a web design agency?”
If your business is not visible, clear or trusted online, AI tools may ignore you completely.
Even worse, they may mention your competitors instead.
Our generative AI search engine optimisation service helps make your business easier to understand, easier to trust and easier to surface when your ideal clients are researching the services you provide.
GEO and SEO work best together
GEO is not separate from SEO.
If your website has weak content, poor structure, unclear messaging or technical issues, it will be harder for both traditional search engines and AI tools to understand your business.
That is why we take a joined-up approach.
We look at your brand, your website, your content and your search visibility together.
Our KnowShowGrow framework helps us make sure your GEO strategy is connected to your wider business goals:
Know your brand: We clarify who you are, what you sell, who you sell to and why clients should trust you.
Show on your website: We make sure your website explains your services clearly, answers objections, builds trust and helps people take the next step.
Grow using SEO and GEO: We optimise your online presence so you can become more visible across traditional search, AI search and the wider web.
What to expect
GEO is not a guaranteed shortcut to instant AI mentions.
No agency can force ChatGPT, Perplexity, Gemini or Google AI Overviews to cite your business.
What we can do is improve the signals that make your business easier to understand, easier to trust and more likely to be considered relevant.
That means we are probably a good fit if:
- You want sustainable visibility, not quick hacks
- You value clear communication
- You understand that SEO and GEO take time
- You want your website and content to work harder
- You care about attracting the right enquiries, not just more traffic
- You want ethical marketing that protects your brand
We are probably not the right fit if you want instant results, spam tactics or guaranteed AI citations.
Frequently Asked Questions
What does GEO stand for?
GEO stands for Generative Engine Optimisation. It is the process of improving your website, content and online authority so that generative AI search engines and answer engines can better understand, summarise and reference your business.
What is a generative engine optimisation service?
A generative engine optimisation service helps your business improve its visibility in AI-generated search results. This can include reviewing how your business appears in tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews, then improving your website content, technical foundations and authority signals so your business is easier for these tools to understand.
What is generative AI search engine optimisation?
Generative AI search engine optimisation is another way of describing GEO. It focuses on optimising your website and content for AI-powered search experiences where users receive generated answers rather than a traditional list of search results.
Does GEO replace SEO?
No. GEO does not replace SEO. Strong SEO foundations are usually essential for good GEO. Your website still needs to be crawlable, technically sound, well-structured, useful and trustworthy. GEO builds on SEO by considering how AI tools interpret, summarise and reference information.
Can you guarantee that we will appear in ChatGPT or Google AI Overviews?
No, and you should be cautious of anyone who says they can. AI-generated answers are controlled by the platforms themselves. No agency can guarantee that your business will be cited. What we can do is improve your website, content and wider authority signals so that your business has a stronger chance of being understood and considered relevant.
Is GEO ethical?
GEO can be ethical or unethical, depending on how it is done. Our approach is ethical. We do not use spam, fake content, manipulative tactics or shortcuts. We focus on genuinely useful content, technical clarity and authentic authority-building.
Are GEO, AEO, AI SEO and LLM optimisation the same thing?
Not exactly, although they are closely connected.
These terms are often used to describe the same broad goal: helping your business become more visible when people use search engines, answer engines and AI tools to find information.
However, each term has a slightly different focus.
GEO, or Generative Engine Optimisation, is about helping your business appear in AI-generated answers. For example, if someone asks ChatGPT, Perplexity or Google AI Overviews, “Who provides ethical SEO services for B2B companies?”, GEO focuses on improving the chances that your business is understood, trusted and potentially mentioned.
AEO, or Answer Engine Optimisation, is about helping your content provide clear answers to specific questions. For example, if someone searches “What is ethical SEO?” or “How does GEO differ from SEO?”, AEO focuses on structuring your content so it can be used as a direct, helpful answer.
AI SEO is a broader phrase. It usually refers to adapting SEO for an AI-influenced search landscape. That might include traditional SEO, GEO, AEO, AI Overview optimisation, structured data, content quality, technical SEO and authority-building.
LLM optimisation, or LLM search optimisation, focuses more specifically on how large language models understand and retrieve information. For example, if someone asks an AI tool to “compare small digital marketing agencies offering GEO services”, LLM optimisation considers whether your brand, services, content and authority signals are clear enough to be included in that kind of response.
So, they are not completely separate services, but they are not identical either.
A simple way to think about it is:
SEO helps you rank in traditional search results. AEO helps you answer specific questions clearly. GEO helps you appear in AI-generated search answers. LLM optimisation helps large language models understand and reference your business. AI SEO is the broader umbrella term for adapting your search strategy to AI.
In practice, a good strategy brings these together. Your website needs strong SEO foundations, clear answers, useful content, technical structure and trustworthy authority signals if you want to perform well across traditional search and AI-powered search.
Do you use AI to create GEO content?
We may use AI to support research, planning or structure, but your content is created and reviewed by humans.
Your content needs to reflect your expertise, experience, tone of voice and real opinions. AI can support the process, but it should not replace human thinking.
How long does GEO take?
GEO is a long-term visibility strategy. You may start to see early improvements within a few months, especially if your website already has strong SEO foundations. However, stronger results usually take longer because GEO depends on content quality, technical clarity, authority and trust.
Who needs GEO services?
GEO services are useful for businesses whose customers research carefully before buying. This is especially relevant for B2B companies, professional services, consultants, HR providers, recruitment firms, technical services, SaaS businesses and other organisations where expertise and trust matter.
What platforms do you optimise for?
At the moment, we are able to measure visibility across AI-powered search and answer platforms such as ChatGPT, Gemini, and Google AI Overviews. The exact platforms we review will depend on your audience, sector and goals. AI SEO is very new, so the tools for measuring performance in these AI platforms are still under development.
What is the best first step?
The best first step is a GEO Visibility Audit.
This gives you a clear view of where you are now, how competitors are appearing in AI search and what you need to improve first.
Our Framework
Our framework is simple, but it works because each part supports the next. Your brand, website, and SEO need to work together if your website is going to generate enquiries consistently.
KNOW your brand
Get clear on who you are, what makes you different, and who you want to reach.
SHOW on your website
Enjoy a modular website that reflects your brand, builds trust, answers objections, and supports conversions.
GROW with ethical SEO
Increase your long-term visibility with ethical SEO and authentic content, designed to bring the right people to your website
Why partner with us
- Are you tired of digital marketing companies that take your money but do not deliver results?
- Fed up with not knowing what work is being done for you and how it helps.
- Do you get frustrated talking to account handlers and not those actually doing the work?
- Do you need enquiries but just don’t know where to start?
We hear you.
As a fully remote agency, we keep our overheads low and pass that value on to you. You get expert input, a personal service, and clear, joined-up marketing without paying for fancy offices or bloated teams.
If you want a cost-effective, quality solution, then we’re for you.
We’re not a big agency with layers of account managers. We’re a small, specialist team made up of a husband-and-wife duo, along with a group of carefully selected copywriters, who work directly with you.
Everything we create is tailored to your business — no templates, no shortcuts, and no “one-size-fits-all” fixes.
We’re straight-talking, practical, and focused on helping service-based businesses grow with confidence, not just short-term tactics, but long-term success. If that sounds like the kind of partnership you’re looking for, let’s chat.
Your success is our reward.