Are you fed up with buying traffic, but not winning leads? Or, do you get website visits, but not enough good enquiries?
You’re not alone.
Too many businesses rely on short-term visibility hacks that often bring in irrelevant traffic that disappears the moment search engines release an update. Everyone knows that they need visibility online, but getting there can feel, at best, like an insurmountable challenge and, at worst, risky.
Our ethical SEO campaigns help B2B and service-based businesses build long-term organic visibility without spam, shortcuts, or black-hat tactics. We focus on helping the right people find you, trust you, and take the next step.
Why our SEO service is different
Ethical SEO that’s built around real business growth
We don’t chase vanity metrics, and we don’t use tactics that put your website at significant risk of penalties just to make our reports look good. We care about moving the needle for your business and helping your website generate meaningful enquiries.
Here’s how we work:
Ethical links. None of our link-building activity is black hat. No spam.
Real visitors. We do not use tricks or bots to inflate traffic. The people visiting your website will be genuine.
Real writers. Although we may occasionally use AI to support the process, all content is created by humans.
Results that last. We aim for long-term, sustainable, authentic growth, not a quick spike followed by a drop.
What you’ll get with ethical SEO
Good SEO is about more than rankings. It should strengthen your whole online presence.
With the right campaign in place, you can expect:
What ethical search engine optimisation looks like in practice
VIQU IT
VIQU IT didn’t need an agency to take over. They needed a trusted SEO partner to help their in-house team focus on the right things.
By refining their strategy around commercial-intent searches and strengthening their SEO foundations, we helped them improve visibility for tracked keywords from 3% to 5.85%, outrank competitors locally in the Map Pack, and create a stronger base for future national growth.
NDT Group
NDT Group had the industry expertise, but their website wasn’t showing it.
We helped them clarify their brand, rebuild their site, and create an SEO strategy that turned their website from an online placeholder into a lead-generating asset.
The result was a fast and measurable impact: an enquiry within a week of launch, 5.3K visitors and £17.4K of business within 12 months, and 9.4K visitors and £253K worth of sales within 18 months.
SEO campaigns for long-term growth
If you want joined-up support rather than a pick-and-mix service list, our SEO campaigns are the best place to start.
Choose from three packages depending on your needs. These act as a guide, but we tailor the work so you’re not paying for things you don’t need.
Saying hello
Perfect if you:
- Want to try SEO for the first time.
- Want to get your basics in place.
- Need to make sure you’re visible online.
Includes:
- 2 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Tracking and monthly reporting
- Virtual 1-2-1 meeting
£800 per month
Catching up
Perfect if you:
- Want to close the gap on your competitors.
- Want to gain a market share.
- Want faster business growth.
Includes:
- 4 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Inbound digital PR requests
- Tracking and monthly reporting
- Virtual 1-2-1 meeting
£1700 per month
Dominating
Perfect if you:
- Want to crush the competition, quickly.
Includes:
- 8 pieces of content (e.g. website copy, blogs, email campaigns, lead magnets)
- Strategy
- Keyword research
- Technical SEO as required
- Backlink building (you will need to provide an email address for us to use)
- Inbound digital PR requests
- Outbound Digital PR (1 campaign a quarter)
- Tracking and monthly reporting
- Virtual or in-person 1-2-1 meeting
- Additional extras available – such as bespoke photography, videography and Mailchimp management as required.
£4500 per month
Contract choice
We don’t believe in tying people into long-term contracts, so we offer a range of contract lengths to suit every sensibility.
Choose from:
- 3-month
- 6-month
- 12-month
Need one-off SEO support instead?
Not every business wants a fully outsourced campaign.
If you have an in-house team, want to keep strategy internal, or just need help in specific areas, we also offer individual ethical SEO services.
That means we can support you whether you need a joined-up campaign or targeted help with a particular part of your SEO.
Onsite SEO
Onsite SEO, also known as on-page SEO, is all about optimising the content and structure of individual web pages so they can rank higher in search engine results and attract the right audience.
Offsite SEO
Offsite SEO, or off-page SEO, is all about improving your website’s reputation and authority in ways that happen outside of your actual website. Think of it like building your website’s “street cred” on the internet!
Link Building
Increase your website's online network and help your content rank well online.
Learn more
SEO Consultation
Need a bit of support or advice? Our flexible consultation service can help.
Learn more
Website Content
Fully optimised copywriting that's written for people as well as search engines.
Learn more
Competitor Analysis
Reports that help you see how your website is performing against those of your competitors.
Learn more
Blog Posts
Get SEO-friendly blog posts that rank well. Written for people, as well as search engines.
Learn moreJoined-up thinking through KnowShowGrow
We don’t see SEO in isolation.
Your brand, your website, and your SEO all need to work together if your website is going to generate enquiries.
That’s why our approach looks like this:
Know your brand: Know who you are, what you’re selling, and who you’re selling to.
Show on your website: Show the benefits, build trust, answer objections, and reduce risk.
Grow using SEO: Optimise for search, warm up leads, and grow your enquiry rate.
What to expect
How to determine whether we'd be a good fit for you.
SEO is not a shortcut.
There are no quick hacks to healthy business growth. It requires investment: either time or money, sometimes both! Because we don’t use tricks or black hat SEO techniques, our B2B SEO services require a long-term growth mindset.
That means we are probably a good fit if:
- You want growth that lasts.
- You value transparency and direct communication.
- You understand that good SEO is an investment, not a gimmick.
- You want your brand, website, and SEO to work together.
We are probably not the right fit if you want a shortcut to instant results.
What is SEO?
SEO (Search Engine Optimisation) is the process of optimising a website so that it can be found by search engines when users type a particular search term. If your website is shown and users click through to it, you gain more website visitors and have a greater chance of converting visits into sales, gaining much-needed revenue for your business.
The more work you put into SEO, the more website visitors you’ll get and the more enquiries your website will generate.
SEO isn’t a one-time thing, you must keep feeding the machine to produce results.
The more you invest the better the returns over time, which is why it is only for those who want long-term sustainable growth.
What is ethical SEO?
Ethical SEO refers to the practice of adhering as closely to search engine guidelines as possible. Search engines often penalise websites that practice “black hat” techniques such as hidden text, keyword stuffing and buying links from “link farms” by not surfacing them in the search results. Ethical SEO aims to avoid black hat activities, focusing on writing genuinely helpful and insightful content that adds value to users, whilst looking for authentic ways of building links to your website.
Do you write the content?
Yes, after we’ve talked to your industry experts to ensure it’s accurate, aligned with your messaging and filled with your opinions. However, all our content is created by humans, even if AI is occasionally used to support planning or drafting parts of the process. AI is here to stay and is a fantastic tool. Utilised properly, it allows us to save time and offer competitive rates to our clients.
What can happen if your SEO is unethical?
Initially, you may see a big increase in visibility. But, over time, unethical black hat SEO practices can bring serious downsides, including search engine penalties, sudden ranking drops, and unstable traffic that disappears after updates. More than that, it can also damage trust in your brand if users encounter spammy content or misleading tactics.
How long does SEO take?
An ethical SEO service takes time. We usually say you can start to see an impact within three months, but the fuller effect tends to take at least six months, depending on your investment and how competitive your market is.
Why do you practice ethical SEO?
Non-ethical SEO (or “black hat SEO” as it’s called) can deliver short-term results. However, in the long term, you run the risk of Google penalties that can harm your search engine visibility. Plus, it can harm your brand’s credibility and attract the wrong kind of visitors to your website. We believe that ethical SEO is a much safer way to build your online presence. Your visibility grows consistently, and you are less likely to lose visibility during Core Updates (these are the regular updates Google does to its algorithm; they often cause websites’ rankings to fluctuate). Also, as a key emphasis of ethical SEO is creating high-quality, useful content, your users get a better experience on your website; which turn adds credibility to your brand.
Our Framework
Our framework is simple, but it works because each part supports the next. Your brand, website, and SEO need to work together if your website is going to generate enquiries consistently.
KNOW your brand
Get clear on who you are, what makes you different, and who you want to reach.
SHOW on your website
Enjoy a modular website that reflects your brand, builds trust, answers objections, and supports conversions.
GROW with ethical SEO
Increase your long-term visibility with ethical SEO and authentic content, designed to bring the right people to your website