Lots of companies already have a working knowledge of SEO.
They understand the importance of it, how to perform SEO tasks, and how to create really helpful content that’s also optimised for search engines.
But sometimes, you just need a little bit of a steer.
It’s not that you don’t know how to perform SEO tasks, but you just need someone to walk alongside to sanity check your ideas and suggest faster routes to achieving the same results.
SEO consultancy fits this need perfectly.
Investing in an SEO consulting service allows you to pick the brains of an expert, but keep control of the work yourself. It’s a great option when you have some experience with SEO, as well as the capacity to create great content and perform link-building activities in-house.
Joyfully, it also lends itself to lots of business meetings in various coffee shops! Much to the delight of our team. And that’s where Twogether Digital and VIQU IT conducted many of our bi-monthly consultations.
Who is VIQU IT?
VIQU IT is a friendly, knowledgeable IT recruitment agency with teams in Southampton and Birmingham. They support organisations of all sizes, from global businesses to ambitious SMEs, helping them find high-quality contract and permanent IT talent, alongside consultancy support for project-based IT work.
What stands out about VIQU IT is their straightforward, people-first approach: their communication is clear, their guidance is honest, and they have a genuine desire to get the right outcome for both their clients and their candidates.
VIQU IT already had a strong marketing team and a solid understanding of SEO. They’d been investing in search engine visibility for a few years, but they knew it was time for a fresh perspective.
They were especially keen to:
- Increase visibility for their client audience (businesses needing recruitment support).
- Drive more high-quality business enquiries through the website.
- Respond to a competitive shift: local competitors were consistently outranking them in search results.
VIQU IT discovered Twogether Digital on LinkedIn and reached out because they weren’t looking for a “quick fix”. Instead, they wanted a partner who could walk alongside their team.
SEO Consultation would be the perfect solution, providing them with clarity, encouragement and some practical next steps.
Our approach
As with all of our projects, we began by taking a careful, honest look at what VIQU IT already had in place by performing a full website audit across:
- Branding.
- Technical SEO and performance.
- On-page SEO foundations.
- Content quality and alignment with search intent.
- Backlink profile and offsite signals.
VIQU IT’s brand was already strong, and the content quality was really good, which gave us a firm base to build on. From there, we identified opportunities to sharpen focus around the search intent and create a more intentional plan for authority building.
Next steps
Next, we mapped keywords around VIQU IT’s audiences, with particular emphasis on commercial-intent client searches.
SEO consultation works best when it’s consistent and collaborative, so we set up a rhythm that supported momentum without overwhelming the team:
- Bi-monthly strategy meetings with the Marketing Manager.
- Clear guidance on what to prioritise next (and why).
- Practical support across keyword targeting and page focus, technical SEO improvements and developing a repeatable process for building white-hat backlinks.
Internally, VIQU IT’s in-house team prioritised the creation of high-quality, expert-led content using team members from across all departments. They also undertook a robust link-building strategy, responding to journalists’ enquiries as needed.
The results
Success came through working together towards a common goal.
With clearer targeting, strong foundations, and consistent action, VIQU IT began to see measurable progress.
VIQU IT’s visibility for high-intent keywords grew from 3% to 5.85%, overtaking their competitors locally.
VIQU IT now ranks #1 in the Map Pack (on Google) for a wide range of commercial, client-focused keywords across their key locations.
The solid work that the VIQU IT team were doing in terms of delivery, supported by online promotion from the marketing team, helped the website to appear for commercial searches.
All this led to a very real, commercial outcome.
As Rebecca Davis (Group Head of Marketing) shared:
“Hannah has been extremely helpful in supporting our team to make great strides with our SEO. Hannah works with me on a consultancy basis, creating monthly reports and attending bi-monthly meetings. I find both invaluable in shaping my SEO and wider marketing strategy. Thank you Hannah!”
And the impact wasn’t just in the numbers. Matt Collingwood (Managing Director) shared:
“I’ve had the opportunity to collaborate with Twogether Digital on two distinct projects, and I am thoroughly impressed by their exceptional service and expertise. It’s evident they have an expert understanding of marketing, digital landscapes, and SEO strategies.
Their insights and recommendations have been invaluable, significantly enhancing our website traffic and elevating our brand’s presence.
For anyone seeking to boost their digital footprint, increase website traffic, or refine their branding strategy, I highly recommend Twogether Digital.”
What’s next for VIQU IT?
With strong local foundations in place, VIQU IT is now moving into a national SEO campaign, and early signs are already encouraging.
Here’s to dominating the national IT recruitment space!
What our client said
Hannah has been extremely helpful in supporting our team to make great strides with our SEO. Hannah works with me on a consultancy basis, creating monthly reports and attending bi-monthly meetings. I find both invaluable in shaping my SEO and wider marketing strategy. Thank you Hannah!
Rebecca Davis, Group Head of Marketing, VIQU IT