How we helped
£253K
Sales in 18 months.
£17.4K
Sales in 12 months
9.4K
Website users in 18 months.
Who is NDT Group?
NDT Group is based in Sandycroft, North Wales, and provides both conventional and specialist non-destructive testing services to companies around the world.
What was their problem?
The non-destructive testing industry is competitive. Companies have longstanding relationships with suppliers and it is hard to engage them to consider a new supplier.
NDT Group already had a website, but it generated no leads for them. Most of their leads came from referrals and in-person networking.
The company had a very basic brand identity and approached us to help.
They knew that their website could do more, but weren’t sure what needed to be done.
Stage 1: Research what’s wrong using our Website Audits
As with all our clients, we began by trying to understand what might be stopping the website from generating any leads.
We conducted a detailed website audit on NDT Group’s existing site.
This allowed us to assess how well the website and existing marketing efforts were holding up against our 3-point framework.
The conclusion was: not well!
- Brand Strategy. Although they had some brand guidelines, there was no evidence of brand values, mission or purpose. There was no messaging about the value NDT Group was able to add to their clients. At the time, NDT Group were a relatively new company, with energy and vision, but little of this came across online.
- Website. The content and structure of the website was poor. There was very little information about the services they provided and no social proof to demonstrate competence.
- SEO & Content Marketing. Visibility online was poor. There was no traffic coming to the site, and no content marketing was taking place.
NDT Group needed a more robust brand strategy, a website that was built to convert and content marketing that would drive traffic to the site.
How we helped
Stage 2: Help NDT Group know who they are with our Know Workshop
Our Know Workshop was the first step in addressing NDT Group’s issues.
The Workshop took place over a whole day and helped us identify the company’s vision, mission, and purpose. The target audience was defined along with the information they would need from the website.
The Management Team, who were taking part in the workshop, realised that one of the unique selling points was the responsive way they dealt with clients. We also determined that one of the main things that clients wanted to get from NDT Group was the assurance that their assets were safe to use. This became the cornerstone of all the messaging on the site.
Stage 3: Showcase NDT Group with a website built for conversion.
After the workshop, we designed and developed the website.
Using the existing brand guidelines, we designed the different pages the website needed to host.
We significantly increased the number of pages, adding separate service pages, sector pages, case studies, a blog, and contact and team page information.
The additional pages would allow for significantly more keywords, capturing more traffic from organic searches.
Once the website was built in line with these designs, the technical SEO was completed. This involved ensuring all the metadata on the website was describing the website accurately and communicating this to Google.
Stage 4: Grow with SEO & Content Marketing
Once the website was live, we began the process of marketing the company.
We generated traffic by conducting keyword research. This allowed us to identify queries those at the top of the sales funnel were asking. Over the course of the SEO Campaign, we created a variety of content based on this research, regularly promoting it on NDT Group’s popular LinkedIn company page.
The traffic, along with more accurate metadata and a great number of pages, helped the website improve its rank on the search engine results page.
The Impact
Within a week of the website going live, NDT Group had already had an enquiry through their site. Within 3 months, the website had brought in 1.3K visitors and two major new clients for the company.
Within 12 months, the website had brought in 5.3K visitors and 89 goal completions. This was equivalent to £17,450 worth of business.
Within 18 months, the website had brought in 9.4K visitors and 202 goal competitions. This was equivalent to £253,350 worth of business.
The company has grown so much that it has decided to create two new divisions, one to specialise in non-destructive testing within the Renewable Energy sector, and another to support the Water Utilities Sector.
Many of the enquiries made through the website have resulted in recurring work, compounding the value of the original enquiry.
NDT Group goes from strength to strength, and we are delighted to have been part of their journey.
What our client said
We found working with Twogether Digital really easy... We noticed a big increase in website traffic... A lot more enquiries are coming through - a really positive impact so far.
Matthew Conway, MD of NDT Group