How a digital platform is making research accessible and giving students practical tools to take charge of their finances.
Most websites are built to generate leads or boost visibility.
However, the University of Birmingham’s School of Psychology, in partnership with the Law School, had something different in mind: empowerment.
They wanted to test a powerful idea: that simple, accessible financial education could improve the long-term wellbeing of young adults. Their team was preparing to launch a research-backed platform designed for 18–30-year-olds, and they needed support to bring it to life.
The project had great potential, but it needed structure, strategy, and digital expertise to get it off the ground.
The challenge
The team had the name — Financial Health Wise — and a clear vision. But they didn’t yet have a brand, a website, or the digital infrastructure needed to deliver the experience or measure its impact.
Because the platform was part of an active research study, the site also had to:
- Be flexible enough to grow with the project.
- Include proper tracking (via GA4 and GTM) to secure future funding.
- Meet accessibility standards for a wide range of users.
- Be search-friendly and easy to find.
- Collect feedback from users to support the research goals.
It was clear that this wasn’t a typical brochure website. The team needed a digital partner who could help shape the brand, build a user-friendly site, and keep the research outcomes front and centre.
Our approach: Practical, joined-up support from start to finish
We began by working closely with Dr. Jon Catling, the project lead, to get a clear picture of what the platform needed to do, now and in future phases.
Technical setup
We handled the domain registration and built a solid technical foundation:
- GA4 and GTM were set up for detailed user tracking.
- Search Console submission to support indexing.
- SEO-friendly URL structure and metadata to help search engines understand the content of the website.
Keyword & Content Planning
To support long-term visibility, we:
- Carried out short-tail keyword research focused on financial wellbeing.
- Recommended a scalable content format using beginner-friendly guides and supporting articles.
- Helped the team structure content with students’ needs and reading behaviours in mind by creating various content blocks that could be utilised on every page as required.
Brand identity
Our research of the market place confirmed, that although there were not necessarily many direct competitors there were some brands with strong identities that had established themselves as key figures that the target demographic may already recognise and listen to for financial advice.
We designed a range of simple, bold, student-friendly brand identity options. The goal: make Financial Health Wise feel trustworthy without being too corporate, and approachable without talking down to its audience.
This was presented in a booklet. The final identity — selected by the University team — creates a welcoming, approachable feel. Based on a universal symbol of wisdom and guidance, the owl leans against the letter “F”, reinforcing that Financial Health Wise is both knowledgeable and accessible.
The owl’s stance represents the organisation’s role as a trusted mentor, offering expertise that empowers young people to make smart financial choices. The design communicates a balance of authority and friendliness, encouraging confidence in the journey toward financial literacy.
The Colour Palette
The chosen colour palette of purple, gold, and pale red is carefully curated to reflect the core values of Financial Health Wise:
Purple symbolises wisdom and ambition, aligning with the organisation’s goal of fostering informed, future-oriented thinking. It also adds a modern yet sophisticated feel, appealing to both the aspirational and practical nature of financial education.
Gold represents success and achievement, encouraging young people to see their financial journey as something rewarding and worthwhile. The warmth of gold also conveys optimism and the promise of growth.
The pastel red adds a sense of warmth and humanity, creating an emotional connection and reinforcing the organisation’s mission to support and guide young people, not overwhelm them. This softer hue avoids the intensity of traditional red, striking a balance between motivation and calm assurance.
Together, these colours work harmoniously to create a brand that feels empowering, trustworthy, and inspiring without being intimidating.
Font & Typeface
The modern sans-serif font, often used in lowercase, underscores the organisation’s commitment to being relatable and forward-thinking in its approach to financial advice. Sans-serif fonts are known for their clean, unfussy design, making them easy to read across digital platforms, a crucial factor for engaging with a tech-savvy audience.
The styling adds an informal, conversational tone that makes the organisation feel more like a helpful guide and less like an institution. This resonates with young people who are drawn to brands that feel genuine, inclusive, and down-to-earth. By balancing modernity with simplicity, the font choice reinforces the idea that financial literacy doesn’t have to be complex or intimidating; it can be approachable and empowering.
Website design & bild
The website was designed with students in mind. That meant:
- A clean, accessible layout that worked across devices.
- Modular content blocks to support different learning formats.
- A user-friendly blog area with takeaways and index navigation.
- A built-in exit survey to collect anonymous feedback and support the research.
The build is flexible and future-proof, so the team can add functionality and content as the study progresses, without needing to rebuild the site from scratch.
The result
With the site now live, the School of Psychology team has:
- A clear, accessible website to support their research.
- A consistent brand identity that they can use across digital and print.
- Tracking and reporting infrastructure to support long-term funding.
- A platform that’s ready to grow with both the project and its users.
Here’s what Dr. Jon Catling had to say:
“We could not have had a more positive experience working with Twogether Digital. They took time to explain everything to us and were receptive in responding to our queries and questions. The website looks great — and really exceptional value for money as well. Would recommend without reservation.”
Real-world impact matters to us
This wasn’t just a website project. It was a chance to contribute to something bigger: helping young people access financial knowledge in a way that feels supportive and relevant.
If you’re planning a digital project that needs more than just a surface-level solution — something with real purpose, structure and thought behind it — we’d love to hear from you.
Get in touch and let’s talk about what you’re building.
What our client said
“We could not have had a more positive experience working with Twogether Digital. They took time to explain everything to us and were receptive in responding to our queries and questions. The website looks great — and really exceptional value for money as well. Would recommend without reservation.”
Dr Jon Catling