Sometimes you don’t need another agency to take everything off your hands. You just need someone who knows SEO, can look objectively at what you’re doing and tell you what needs to happen next.
Our SEO consultancy in Birmingham gives you direct access to experienced SEO specialists who can help you solve problems, spot opportunities and build a clearer strategy for increasing your visibility on Google.
Whether you need a second opinion, help understanding your Search Console data, a fresh keyword strategy or someone to work alongside your marketing team, we’ve got your back.
A bit of back-up
Support that can flex with your needs.
Being responsible for marketing your company can feel like a heavy burden.
You’re expected to generate leads, keep the website moving forward, produce content, understand Google and somehow find time for everything else on your list.
Marketing can be a lonely place!
Our Birmingham SEO consultancy service is designed for businesses that have the resources to implement SEO themselves but would benefit from an experienced SEO consultant helping them work out what to do, why they should do it and what to prioritise first.
You might need ongoing guidance. You might need some extra help during a busy period. Or you might simply want to bounce ideas around with somebody objective before committing time and budget to them.
Whatever the reason, our job is to help you make better SEO decisions.
What can our Birmingham SEO consultants help you with?
SEO consultancy isn’t about sitting on a Zoom call talking about rankings for an hour.
Well… occasionally we might talk about rankings.
But the real purpose is to help you identify the things that will make the biggest difference to your website and your business.
Depending on what you need, we can help with:
SEO consultancy for Birmingham SMEs and B2B businesses
Our consultancy service tends to work particularly well for businesses that already have some marketing capability in-house.
Perhaps you have a marketing manager who understands the business brilliantly but doesn’t specialise in SEO.
Maybe you have writers who can create the content but need help knowing what they should create.
Or perhaps your team simply needs somebody with specialist SEO knowledge to sense-check its plans.
We regularly work alongside internal marketing teams, copywriters, designers and developers.
You keep control of your marketing.
We provide the SEO expertise to help you make better decisions.
Our SEO consultancy could be a good fit if:
- You have people internally who can implement recommendations.
- Your SEO has plateaued, and you’re unsure why.
- You’re planning a new website or website migration.
- You want to understand where your biggest organic search opportunities are.
- You need an independent review of your current SEO strategy.
- Your marketing team needs specialist SEO support.
- You’re investing in content but aren’t seeing enough organic traffic.
- You want a strategy before committing to ongoing SEO management.
What do you get from our SEO consultancy services?
Our SEO consultancy can flex around what you actually need.
We’re not going to turn up with a generic presentation and spend half the meeting talking about things that aren’t relevant to your business. Depending on your goals, your consultancy might include:
- Keyword and search-intent research.
- Competitor analysis.
- Google Search Console analysis.
- GA4 performance analysis.
- SEO audits.
- Technical SEO recommendations.
- Content gap analysis.
- SEO content planning.
- Website structure recommendations.
- Internal linking strategies.
- Backlink and authority-building advice.
- Page optimisation recommendations.
- Ranking and performance reviews.
- SEO reporting.
- Prioritised action plans.
- Support for your internal marketing team.
Most importantly, we’ll help you understand what deserves your attention first, because discovering 100 things you could change isn’t terribly useful if nobody tells you which five actually matter.
We start by benchmarking your current situation
Seems like a good place to start, right?
Before recommending anything, we need to know where you are now.
We’ll look at your objectives, your current organic search performance and what’s happening within your market.
Our SEO audits and competitor analysis can help us understand how your website currently performs and where competitors may have an advantage.
From there, we can identify the opportunities most likely to move you towards your goals.
SEO audit
Analyse the quality of your onsite, offsite and technical SEO and identify problems that may be limiting your organic search performance.
Learn more about our SEO audits.
Content audit
Understand whether your existing content is supporting your search strategy, where gaps exist and which pages may need improving.
Competitor analysis
Discover who you’re really competing against in Google, what they’re doing differently and where there may be opportunities to outperform them.
Learn more about competitor analysis
SEO consultancy or ongoing SEO management?
Not sure which you need?
The key difference is how much of the implementation you want to handle yourself.
SEO consultancy
SEO consultancy is usually best when you already have people who can carry out the work.
We provide the expertise, strategy and recommendations. Your team implements them.
It can work particularly well if you:
- Have an internal marketing team.
- Already employ writers or developers.
- Want specialist SEO advice without outsourcing the whole campaign.
- Need help developing an SEO strategy.
- Want an independent second opinion.
Managed SEO
If you don’t have the time or resources to implement the recommendations yourself, an ongoing SEO service may make more sense.
In that case, we can help with the strategy and the practical work needed to move the campaign forward.
That can include keyword research, onsite optimisation, content creation, technical SEO, internal linking and authority building.
Explore our ongoing SEO services
Extra help when you need it
Sometimes you’ll start with consultancy and realise you haven’t actually got time to implement everything we’ve recommended.
That’s fine.
Our consultancy isn’t an elaborate way of saying, “Here’s your report, good luck!”
If you need additional support, we can step in.
Why work with a Birmingham SEO consultant?
Do you have to choose an SEO consultant who happens to be in Birmingham?
No.
SEO works perfectly well over Zoom.
But there are benefits to working with somebody who understands the businesses and market around you.
We’re Birmingham-based and work with SMEs and B2B businesses both locally and across the UK.
That means you get the convenience of working with a local SEO specialist when you want it, without paying for the overheads associated with a large city-centre agency.
We’re also a small specialist team.
There aren’t layers of account managers between you and the people doing the work.
If we’re talking to you about your SEO strategy, we’re the people actually working on it.
And if you’d rather meet face-to-face occasionally?
We’re not exactly difficult to find.
Practical SEO advice. No smoke and mirrors.
SEO has more than its fair share of jargon, we try not to add to it.
Our job is to explain what we’re seeing, why it matters and what we recommend doing about it.
We won’t recommend work simply because an SEO tool has produced a red warning sign.
And we won’t chase rankings purely for the sake of putting a nice green arrow on a report.
We want to understand what will help your website attract more of the right people and turn organic visibility into genuine business opportunities.
That’s ultimately what SEO is for.
Frequently Asked Questions
What does an SEO consultant actually do?
An SEO consultant helps you understand how your website can perform better in organic search.
That can involve analysing your existing performance, researching keywords, reviewing competitors, diagnosing technical issues, developing content strategies and recommending changes to your website.
Our role is to turn all of that information into practical recommendations your team can actually use.
What’s the difference between an SEO consultant and an SEO agency?
An SEO consultant will typically advise you on what needs to be done, while an SEO agency may also take responsibility for implementing and managing the campaign.
Our consultancy service gives you access to our SEO expertise while allowing your internal team to handle the implementation.
If you’d rather outsource the work as well, our ongoing SEO services may be more appropriate.
Can you work alongside our existing marketing team?
Absolutely. In fact, that’s one of the situations where SEO consultancy works particularly well.
We can work alongside marketing managers, copywriters, designers, developers and other agencies to provide specialist SEO input when it’s needed.
Can you provide one-off SEO consultancy?
Yes. You don’t necessarily need an ongoing arrangement.
If you need help investigating a particular SEO problem, planning a campaign, reviewing your current approach or working through your search performance, we can provide consultancy around that specific requirement.
Can you help us create an SEO strategy without managing the campaign?
Yes. We can research and develop an SEO strategy for your business and give your internal team a clear roadmap to implement.
If you’d like support implementing individual parts of the strategy later, you can add that separately.
Who benefits most from SEO consultancy?
Businesses with some internal marketing capability usually get the most value from consultancy.
If your team can create content, update your website or coordinate with developers but lacks specialist SEO knowledge, consultancy can provide the guidance it needs.
What if we don’t have an in-house marketing team?
Then consultancy may not be the most cost-effective option.
If nobody has the time to implement the recommendations, you’d probably be better suited to an ongoing SEO campaign where we can help with both strategy and delivery.
Our Framework
Our framework is simple, but it works because each part supports the next. Your brand, website, and SEO need to work together if your website is going to generate enquiries consistently.
KNOW your brand
Get clear on who you are, what makes you different, and who you want to reach.
SHOW on your website
Enjoy a modular website that reflects your brand, builds trust, answers objections, and supports conversions.
GROW with ethical SEO
Increase your long-term visibility with ethical SEO and authentic content, designed to bring the right people to your website