Why use PPC?
Most people with a website understand that a quick way to get to the top of search engine results pages is to pay for the privilege.
And the top position costs – a lot! Plus, as soon as you stop paying for PPC, your traffic and leads disappear.
That’s why relying on it as your only digital marketing strategy is not good.
But used wisely, and in a targeted way, PPC is an essential part of your digital marketing strategy.
What is PPC?
Pay-per-click (PPC) advertising is a type of paid advertising. You normally pay a third party – like a social media channel – to share your ad with users who you think may be interested in your services.
Instead of being charged once, you are only charged when someone clicks on your ad.
With PPC you can target which types of people see your ad or different search terms they may be using, meaning you can get the most out of your hard-earned cash.
But, the more popular the search term you’re targeting, the higher the cost.
How we use PPC?
We never use PPC in isolation, but always as part of an SEO Campaign. We use it to help your campaign in different ways:
- To drive traffic to your website (this helps improve your ranking in the search results, which in turn helps you generate leads).
- To promote content that can generate soft leads (these are called lead magnets).
- To compete for commercial search terms that might generate hard leads for you.
- To target specific content to niche audiences.
- To build awareness of your brand.
We never throw money at PPC – it’s a waste! We are always careful, planned, and targeted in our approach.
How much does it cost?
For PPC to be effective it will require an ongoing investment. Your ad fee will be in addition to our SEO campaign fee. As everyone’s needs are different, it will be different for each client.
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Why partner with us
- Are you tired of digital marketing companies that take your money but do not deliver results?
- Fed up with not knowing what work is being done for you and how it helps.
- Do you get frustrated talking to account handlers and not those actually doing the work?
- Do you need enquiries but just don’t know where to start?
We hear you.
As a fully remote agency, we keep our overheads low and pass that value on to you. You get expert input, a personal service, and clear, joined-up marketing without paying for fancy offices or bloated teams.
If you want a cost-effective, quality solution, then we’re for you.
We’re not a big agency with layers of account managers. We’re a small, specialist team made up of a husband-and-wife duo, along with a group of carefully selected copywriters, who work directly with you.
Everything we create is tailored to your business — no templates, no shortcuts, and no “one-size-fits-all” fixes.
We’re straight-talking, practical, and focused on helping service-based businesses grow with confidence, not just short-term tactics, but long-term success. If that sounds like the kind of partnership you’re looking for, let’s chat.
Your success is our reward.