What does an SEO specialist do?

SEO

I secretly dread people asking me what I do for a living – not because I don’t love it – but because when I say “SEO specialist”, most have no idea what that is.

So, I’ve started asking them a question in response now.

“If you were a business owner, would you want to get more clients through your website?”

Of course, they answer yes!

Then I tell them “That’s what I do”.

If you want more leads through your website, then you need an SEO specialist too.

So, how does someone like me help you achieve business growth? Read on for more information!

What is an SEO specialist?

An SEO specialist is a professional who works to get a website to rank higher in the search engine result pages. They investigate how well your website is ranking, analyse it to find out what might be holding it back, and put strategies in place to help boost your site’s performance.

SEO stands for “Search Engine Optimisation”, and an SEO specialist seeks to “optimise” a website so that it is more visible in the search results.

We believe that SEO is crucial to the success of your business. So much so, that we bake it into our KnowShowGrow framework – the framework that we use to help all of our clients build long-term sustainable growth. 

We believe that for a website to generate leads, you need to have three elements in place. 

1. You must Know who you are and who you’re selling to. 
2. You must Show the benefits you bring to your clients.
3. To Grow, you must reach those searching for your service, build trust, and become an authority within your niche.

SEO is particularly important when it comes to element three. So, how do SEO specialists help grow your business?

How do SEO specialists help you grow your business?

1. Keyword research

Every business owner knows that they need a website. 

But so many jump straight to just throwing together a basic site with no thought to how leads are going to find it online!

They think that once a site is built, that’s it. People will just find it and bobs-your-uncle, you’ll get leads. 

But it doesn’t work like that. 

For websites to be found effectively, they need to be optimised for search engines (basically, they need to be built in such a way that search engines can find them and point users in their direction. 

To facilitate this, one of the primary (and most crucial) tasks of an SEO specialist is conducting extensive keyword research. This involves identifying the terms and phrases potential users are likely to input into search engines. 

By identifying the search terms that your target audience is using, an SEO specialist can optimise website content to align with these keywords, increasing the chances of ranking higher in search results.

2. Help you showcase your brand

Once the site is up and running, SEO specialists then work to ensure your website is easy for search engines to find and understand. We do this in two main ways:

On-Page Optimisation

On-page optimisation involves fine-tuning individual web pages to enhance their relevance to specific keywords. This includes optimising meta titles, meta descriptions, headers, and image alt text. 

We work to ensure that each element aligns with the target keywords without sacrificing the overall quality and user experience. We believe that it’s really important that content isn’t over-optimised to the point it becomes unreadable and destroys how effectively users can interact with the content. 

Technical SEO

Beyond content and keywords, SEO specialists are responsible for addressing technical aspects that influence a website’s performance in search engine rankings. This includes optimising website speed, improving mobile responsiveness, and ensuring proper website architecture. Technical SEO is critical for search engines to crawl and index a site efficiently.

3. Running SEO Campaigns

Once your website’s content is optimised properly, we run SEO campaigns to help you Grow your business by attracting leads to your site. This activity takes the form of SEO campaigns. 

Campaigns have several elements that go into making them. 

Content Creation

Quality content is the backbone of any successful SEO campaign. SEO specialists develop engaging, relevant, and valuable content that resonates with both users and search engines. This may involve creating blog posts, articles, infographics, and other forms of content to attract and retain the target audience.

The content is always optimised for search engines and should include keywords that you are aiming to target. 

Link Building

Secondly, a good quality SEO campaign should include link building. Building a network of high-quality inbound links is a vital component of SEO. SEO specialists employ various strategies to secure backlinks from reputable websites. Quality backlinks not only contribute to a website’s authority but also enhance its visibility in search engine results.

Monitoring and Reporting

Finally, no SEO specialist worth their weight will ignore this aspect of their work. If your SEO company does not report on their progress and activity then it should act as a red flag that they’re not trustworthy. 

Using tools like Google Analytics, we track all of our client’s websites, measuring how well they’re performing online and the effectiveness of any strategies that we’ve implemented. 

This data-driven approach allows us to make informed decisions and adjustments to ongoing SEO efforts. Without this, you would not be able to determine whether you are getting a good ROI for your SEO efforts. 

SEO Specialists: essential for business growth

An SEO specialist is indispensable for you if you want to establish a strong online presence for your website. From keyword research to content strategy, their responsibilities contribute to the visibility, credibility, and success of a website in the competitive world of online search. If you want real business Growth, then you need to make sure that SEO is a huge part of your marketing efforts.