SEO consultation services: 3 surprising reasons why you should give it a go.

SEO

Small fish in a giant pond? Giant vision, but miniscule budget?

We hear you!

For small and medium-sized enterprises (SMEs), standing out from the competition can feel like a challenge. How can you complete when Google Ads are so expensive?

While big businesses may have the resources to throw at gargantuan in-house marketing teams, there’s a powerful tool that can help SMEs make a big impact without breaking the bank: SEO Consultancy.

If you haven’t considered hiring an SEO consultant yet, here are three surprising reasons why it could be a game-changer for your business.

What is an SEO consultation service?

In simple terms, an SEO consultation service provides you with the expert advice and strategies you need to improve your website’s visibility on search engines. Consultants will analyse a site’s current performance, identify areas for optimisation, and recommend techniques to boost search rankings and organic traffic. 

As part of their service, SEO consultants might recommend techniques such as:

• keyword targeting, 
• content improvements, 
• content ideas,
• technical fixes.

The aim is to provide the insights and support you need to reach your business goals. 

Never used an SEO consultant service before? Here’s what what I do:

Different consultants work in different ways, but here at Twogether Digital, I begin by sitting down with a Client and understanding the following:

• Their business goals
• Their “north star” metric (basically, what would success look like)
• The service that gives them the best ROI (or the service they really want to push)
• Their geographical reach
• Their ideal client. 

This helps me understand their vision – the goals they want to achieve. 

Now we need to know where the Client is. Only then, can we plot a course to help them achieve their aims.  

To find out where the Client is, I conduct one or all of the following: 

• SEO audits, 
• Competitor analysis 
• Content audits 

Based on the results, I’ll give recommendations on how to proceed. 

Then, it’s over to the Client: they are responsible for completing the work. 

My job from that point on is to monitor the website’s progress (e.g. using Google Analytics, Google Search Console, and SEO tools like Semrush). I’ll meet regularly with the client to discuss progress, offer ideas and generally help them achieve their goals. 

What’s the difference between SEO consultation services and SEO campaign services?

The big difference between engaging SEO consultation services and SEO campaign services is that the consultation service provides you with the advice and guidance you need, but not the deliverables or actions.

So, you (or someone on your team) will have to actually do the SEO. You will be responsible for writing the blogs, reaching out for links, creating the website content and everything else required to meet your objectives.

In contrast, an SEO campaign service allows you to outsource everything (or as much as you’re willing to pay for!). 

So, as well as setting the strategy, the SEO agency or freelancer you engage will build the links, write the content, and make any changes that will improve your technical SEO. Agencies will often have a team of people involved, including content writers, link builders, web developers and designers. 

Of course, getting access to all these professionals is amazing! You’ll get the best quality content, and have the freedom to change your website so that it’s really attractive to search engines and users alike. 

But, for those who have to watch the pennies (and have someone in-house who can do the work), SEO consultancy is a great way to tap into expertise that can really drive business growth. 

So, if you haven’t considered hiring an SEO consultant yet, here are three surprising reasons why it could be a game-changer for your business.

1. Enjoy cost-effective expertise

Your budget is tight – everyone is feeling the pinch. 

For many SMEs, hiring a full-time SEO expert in-house can be a significant expense. Not only do you have to consider salary costs, but also training, tools, and benefits. 

However, hiring an SEO consultant gives you the expertise you need without the long-term commitment. You get access to a seasoned professional who’s up-to-date on the latest SEO trends and strategies—without the overhead costs of bringing someone on board full-time.

With a consultant, you can scale your SEO efforts up or down depending on your needs, and you’ll only pay for the services you use. 

If you have someone in-house who can execute the consultant’s recommendations, this flexibility makes it a much more affordable option for SMEs. Plus, a consultant can often deliver faster results by focusing solely on what will drive the biggest impact for your business.

2. Compete with the big players

One of the best things about SEO is that it levels the playing field. 

It doesn’t matter how big or small your company is—if your website is optimised well, you can outrank even the largest competitors in your field for at least a few search terms. It’s all about making sure your business shows up when people search for the products or services you offer.

This is where an SEO consultant comes in. 

They know how to pinpoint the right keywords for your business, optimise your website, and create strategies that help you rank higher in search results. With a consultant’s help, your small business can compete head-to-head with bigger players and get noticed by the right audience.

3. Enjoy long-lasting results

We get it—every business wants quick wins, especially when budgets are tight. 

But one of the cool things about SEO is that it’s a long-term investment. Unlike paid ads, which stop working the second you stop paying, SEO keeps delivering results. Once your website starts ranking well in search engines, it can continue attracting traffic without ongoing costs.

An SEO consultant knows how to set you up for long-term success. They’ll focus not just on getting you to the top of search results quickly but also on making sure you stay there. With a smart SEO strategy, your business will keep benefiting for months or even years after the initial investment. 

Our flexible SEO consultancy service

An SEO consultancy service gives you all the benefits of an expert’s experience, without the large costs of outsourcing a massive SEO campaign. 

But sometimes, there are just not enough hours in the day to complete all the work required. 

The flexibility of our service allows you to “bolt-on” extra deliverables when time is short, without entering into costly fully outsourced SEO retainers. 

Additional services include:

• SEO Strategy. Get a fully-fledged SEO campaign strategy that includes which keywords to target, the type of content you need to write and how you need to build your backlinks. 
• Keyword research. Discover what keywords are out there and which ones might be useful to target. 
• Content writing. High-quality SEO-friendly website content that’s written for people, as well as search engines. Fix any content problems that our content audits might have uncovered.
• Blog writing services. High-quality SEO-friendly informational blog content that’s written for people, as well as search engines.
• Link building services. Build your website’s online authority with our non-spammy, non-link-farm-reliant, white-hat link-building service.
• Onsite optimisation service. Fix the onsite bugs that our SEO audits uncover and make sure your website is in tip-top condition.

Our service is perfect for smaller in-house teams, 

Interested? Learn more. 

Wrapping Up

Investing in SEO consultancy might sound like something only big businesses can afford, but it’s actually a smart move for SMEs looking to grow. From competing with larger companies to gaining lasting results and learning more about your customers, the benefits are too good to ignore. By working with an SEO consultant, you can boost your online visibility, attract more customers, and set your business up for long-term success.

If you’ve been wondering whether SEO is right for your business, now’s the time to give it a shot. With the right consultant by your side, you’ll be amazed at the difference it can make!