What is Digital PR and link building?
The way search engines determine how to rank search results is a well-guarded secret. There are over 200 ranking factors that Google uses to decide where a website sits on the results page of a user’s search.
One of the biggest factors Google looks at is the quality of your website’s backlink profile.
Your website’s backlink profile includes all those third-party websites that are linking to your website.
But beware not all links are the same and some can be quite damaging.
Digital PR and link building is the term used when we purposefully create linkable content and seek out relevant websites to link to yours. It takes a lot of work to grow your backlink profile and it forms part of the Grow stage of our KnowShowGrow framework.
Why seek to build links?
How do you ensure your website is visited rather than your competitors?
You need to be more prominent on a user’s search results.
Good quality links can give you the edge over your competitors.
Good quality links, and plenty of them, are one of the biggest signals to Google that your website is important, relevant to the current search and an authority on the subject matter.
When this happens your website will rank higher up in Google meaning more users will likely click through to your website.
As part of our SEO Campaigns, we conduct link building as standard.
How does it work?
When you sign up for a monthly SEO campaign, we create a link gap analysis to see where you are compared to your competitors and create a list of links we aim to gain to supercharge your search ranking. We then spend time every month contacting these third parties and building relationships with the hope of gaining a link to your website.
Not all links are created equal. Some hold no value and Google will just ignore them. We go after relevant, high-quality links that actually move the needle for your business.
What is the cost?
Our link-building activities are tied into our monthly SEO campaigns so the cost will depend on what level of investment you are comfortable with.
How long does it take and how many links will I get?
Your level of investment in an SEO campaign will dictate how much time and effort can be spent on link-building every month.
Because earning links requires building relationships with other humans (shock horror!) it takes time and creativity to achieve.
This means we cannot guarantee a certain amount of links because.. ya know… that’s not how human beings work!
Some companies do offer guarantees and those are services you need to run from! If they are guaranteeing links it means they will be low quality and won’t actually impact your search rankings.
How is Digital PR different?
Digital PR also creates links to your site but also seeks to generate brand awareness.
In its truest form, Digital PR is an online equivalent of regular PR. A company develops various ways to “get their name out there” and increase their brand awareness.
The idea is to create a piece of content that is either industry relevant or is interesting to a more general audience that third parties will want to link. These campaigns tend to be more creative and data led.
How does it work?
Digital PR campaigns operate outside of our monthly SEO campaigns, as they require more time and energy to execute.
We work with our clients to come up with creative ideas and create content which we think will be of interest to third party sources.
We then spend time contacting the appropriate sources to see if they would want to promote the content.
What is the cost?
Every client has different needs but as a rough idea, you should expect to invest at least £2500 per Digital PR campaign.
How long does it take and how many links will I get?
Our campaigns normally run for 2-3 months, which covers ideation, creation, and outreach.
Just like link building, there are no guarantees. We are dealing with other humans (so we kinda need them to want to link to your content!). That said we have never not got backlinks from our Digital PR and our clients have normally gained links far beyond the campaign timeframe as other third parties become aware of the content (like a snowball effect).
This is what makes Digital PR a great investment for businesses.
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Why partner with us
- Are you tired of digital marketing companies that take your money but do not deliver results?
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If you want a cost-effective, quality solution, then we’re for you.
We’re not a big agency with layers of account managers. We’re a small, specialist team made up of a husband-and-wife duo, along with a group of carefully selected copywriters, who work directly with you.
Everything we create is tailored to your business — no templates, no shortcuts, and no “one-size-fits-all” fixes.
We’re straight-talking, practical, and focused on helping service-based businesses grow with confidence, not just short-term tactics, but long-term success. If that sounds like the kind of partnership you’re looking for, let’s chat.
Your success is our reward.