Cobalt Interactive

Cobalt exist in a competitive high end industry, to continue competing they required a shop window for their expertise. They reached out to us as they didn’t have a digital presence and knew without one they wouldn’t be able to attract the kind of clients they were trying to target. The branding also required cleaning up to ensure the rollout of the digital asset hit the right tone.

The project commenced by researching the industry, competitors and user needs. This was essential to ensuring the success of Cobalts website project.

Working alongside the research we spent time modernising and cleaning up the brand, this involved adding a complimentary colour palette to add some vibrancy and update the font to a more modern form. These small changes moved the company positioning to a more forward thinking, dynamic business.

Once we completed the research we set ourselves to creating wireframes that placed the user at the centre of the online experience. A well structured website is readable and leads the user through customer buying process, building trust and eliminating risk.

We think of ourselves as partners to our clients and so its important we involve them at each stage. We spent time listening to the feedback from the team at Cobalt and had open dialogue to ensure we were hitting the right tone and ensuring the sales funnel made sense so we were helping website users complete the tasks they needed to when interacting with the website.

Once we had sign off, we spent time building a bespoke website on top of the WordPress CMS, which has a very user-friendly admin area to edit and update content, adding the signed-off website design over the top. The site reflected the impressive large-scale work undertaken by Cobalt positioning them as global high-end engineers, able to troubleshoot any requirement for all manner of bespoke projects.