Do I need SEO if I’m already running PPC?
Probably. With competition fiercer than ever, the costs of PPC continue to climb. If your business is reliant on enquiries from PPC you are in a vulnerable position if your PPC budget gets slashed. SEO complements your PPC campaign, ensuring that leads come in organically (and without you paying for them!) The results compound over time, so you can own your visibility, rather than just renting it from Google.
What do I get each month?
We try to tailor our deliverables to your needs. So, some months you may need more content; the next, you may need more backlink building. We don’t want to waste your budget, so we will be clear and upfront about which deliverables are required and why.
How long does SEO take?
SEO is not a quick win. It is a mid to long-term strategy that ensures sustainable long-term growth. If your website is completely new, you need to invest for at least a year, and consider spending more to speed up your results. Search engines will find it hard to trust a new website, so you have to work hard to establish your credibility in your space. If your website has been around for a while, you may see faster results, as your authority is already established. The fastest we’ve seen results has been a week (yes, really!). But for more competitive niches, you are probably looking at 12-18 months.
Can you work with our existing marketing team?
Yes, we do it all the time. Our team often interview employees to glean their expertise for pieces of content, run workshops to develop brand identities and train assistants in how to respond to journalist requests, to name but a few of the ways we’ve worked with teams across the UK. We like to utilise your existing talent; it delivers more cost-effective, authentic and high-quality results.
Is there a minimum contract?
We do offer 3-month contracts, but in all honesty, to see a measurable impact, you need to commit to at least a 6-month contract. SEO is a medium to long-term marketing activity, and most businesses see results between 12 and 18 months on our Catching Up retainer.
Do you guarantee rankings?
No one can. If they do, run a mile. Any SEO who has been around the block knows that what search engines say and what they do are often two separate things. A wise SEO will be open and transparent about the challenges your brand is facing and offer the best solution they can.
What is ethical SEO?
Ethical SEO (commonly called white hat SEO) is a way of practising SEO that ensures the best chance of long-term sustainable growth, without the ups and downs that spammy black hat SEO practices bring. Search engines are very clear about what SEO practices they prefer, and regularly release updates that penalise websites that are not adhering to their guidelines. Ethical SEO practices are in line with search engine guidelines; black hat SEO practices are not. Ethical SEO is about working within the rules that search engines set and adhering to best practices.
Why choose white hat SEO?
It’s less risky and helps build stronger long-term results. Our approach ethical black-hat link-building practices and on-page tactics, and focuses on genuine traffic and sustainable growth.
How can unethical black hat SEO tactics harm my visibility?
Black hat SEO can bring serious downsides, including search engine penalties, sudden ranking drops, and unstable traffic that disappears after updates. More than that, it can also damage trust in your brand if users encounter spammy content or misleading tactics. Growth can be sporadic, as you attract the wrong kind of traffic by prioritising manipulation over relevance. Recovering from penalties is often slow and costly, with issues like poor-quality links and thin content taking months to clean up.
Do you write the content?
Yes, and we talk to your industry experts to ensure it’s accurate, aligned with your messaging and filled with your opinions. All our content is created by humans, even if AI is occasionally used to support planning or drafting parts of the process.
How do you use AI?
AI is here to stay. So, the best approach is to utilise its strengths and be aware of its weaknesses. At Twogether Digital, we use AI as a tool, not as a substitute for human ability or insight. Our team often uses AI to create article drafts, first drafts of specific paragraphs, or to compare content on two pages to identify improvements. Sometimes we'll use AI to help us find good link-building opportunities. So, we may ask AI to look for directories within your industry niche or businesses in your local area that we could partner with. We do not use AI for keyword research. We do not just say "Write a blog on X" and then send it to you as if it's wholly our work. Any draft work that is created with the help of AI is thoroughly scrutinised, added to, adjusted and refined by humans.
Can you advise on AI visibility?
Absolutely, we offer an AEO/GEO service, and can measure, track and improve your website's visibility in AI search engines in the same way that we can help with search engine visibility. Just chat with our team, and we can give you more information.
Are we the right fit for every business?
Not necessarily. We tend to work best with UK-based, B2B, service-led businesses that want a partner, value strategy, and care about long-term growth over quick hacks.
Will I be passed around a big agency team?
No. As a small specialist team, you will speak directly with the people doing the work.